The Toyota Prius Commercial: Is It An Exaggeration?

Everybody loves the Toyota Prius. In fact, most of the stars and celebrities including public figures and politicians are so into this hybrid car from the Toyota Motor Corporation. We can never deny the fact that the Prius is the largest and the most famous hybrid car ever made. It was actually recently regarded as the over all champion in terms of fuel efficiency. No doubt, from its release in 1997, the Toyota Prius has become the most famous and sought after hybrid car of all time.

However, the Toyota Motor Corporation has released a new car advertisement for its top of the line Prius. The commercial was about the latest real time fuel efficiency that reduces the amount of carbon dioxide emission. But however, the viewers were a little disappointed about how they exaggerated the new advertisement.

Saatchi & Saatchi Japan was the one which created the new Prius TV commercial. It claims, "What if all cars were like the Prius, with its hybrid synergy drive technology, it emits up to one tonne less CO2 per year". On-screen text stated "1 tonne of CO2 less than an equivalent family vehicle with a diesel engine. Average calculated on 20,000km a year. Toyota Prius: CO2 emissions: 104g/km".

ASA investigated the real story behind it. And they found out that the charts that were used by the Japanese car maker makes a calculation held data on both diesel and petrol cars as opposed to merely diesel. In addition, only 20,000 km was the standard annual distance driven by most of the private car in the United States while in United Kingdom it is only 13,440 km.

I guess the entire community deserves real time publication, right? Because we all know how the Prius works as a hybrid. From its reputable background, I guess the Japanese company don’t have to exaggerate a bit to sell. The Prius will always sell - I mean it is the best hybrid on the road now, right? So I guess Toyota should do something about it if it is true.

Meanwhile, you can always find good and quality car parts online. The Toyota cold air intake and Toyota bumper are just few among the Toyota car parts you can order over the net.